DEAR EVAN HANSEN and Digital Fashion House Blueberry Announce First-Ever Broadway Metaverse Fashion Drop in Support of Mental Health Awareness Month

In honor of May’s Mental Health Awareness month, Dear Evan Hansen, the Tony, Grammy, Olivier-Award winning Broadway musical, is partnering with Blueberry Entertainment, the industry’s leading digital fashion brand, to launch an innovative metaverse fundraising event. Beginning Friday, May 13, 2022, a digital version of the show’s iconic blue striped polo will be available for purchase on Roblox, with 100% of the proceeds to benefit the Child Mind Institute, the not-for-profit dedicated to transforming the lives of children struggling with mental health disorders and learning disorders. In parallel, as part of a partnership with the genre-defining Bored Ape Yacht Club community, two Bored Ape NFTs will … Continue reading DEAR EVAN HANSEN and Digital Fashion House Blueberry Announce First-Ever Broadway Metaverse Fashion Drop in Support of Mental Health Awareness Month